In November 2009, Deezer introduced two premium tiers: the Unlimited Streaming tier for €4.99 and the Desktop tier for €9.99.
#Deezer vs.spotify registration#
In February 2009, Deezer introduced mandatory registration to run more targeted ads, and in November 2009, it ran audio ads in between songs.ĭeezer also secured funding of $8.4 million from the CM-CIC Capital Prive and AGF Private Equity to keep the business running. To remedy this, the Deezer team decided to take a more aggressive approach to ads. 2008–2011: New Developmentsĭespite the high number of visitors per month, Deezer barely kept itself afloat in terms of financial revenue.ĭuring the first half of Deezer’s release, the company’s revenue through advertising and commission was only €875,000, which barely covered licensing fees. But since Deezer had a great selection of music, it urged visitors to come back for more.Ī mere month after its launch, the Deezer website received just over 800,000 visitors.īy May 2008, 9 months after Deezer’s official launch, up to 2.75 million people used the service each month.
2007–2008: Rise to SuccessĪlthough Deezer was advertised to have an unlimited selection of music, it had yet to negotiate agreements with major music labels.įor this reason, Deezer had an incredibly finite catalog.
With the permission on hand, Marhely relaunched Blogmusik in August 2007 under a different name: Deezer. He reached out to the SACEM and agreed to pay copyright holders with revenue from site advertising. The blog did well for a few months but unfortunately, the site was shut down by the SACEM in April 2007.įor reference, the SACEM (Société des Auteurs, Compositeurs et Editeurs de Musiquel i.e., Society of Authors, Composers, and Publishers of Music) is a French organization in charge of collecting payments for artists’ rights-similar to the ASCAP and BMI in the US.ĭaniel Marhely wasn’t deterred by this minor setback, though. He wanted to give music lovers such as himself unlimited access to music without going through multiple hoops. Marhely wanted to create an online space that lets you search and listen to mp3 files without paying a penny. Here’s a brief timeline of Deezer: 2006: The Beginningĭeveloped in 2006 in Paris by Daniel Marhely, Blogmusik was a service born out of Marhely’s love for music. Brief History of Deezerīefore Deezer’s official launch in 2007, it was a modest online streaming platform called Blogmusik. Like Spotify, Amazon Music, and most other music streaming services, Deezer has a free, ad-supported subscription and a premium, ad-free subscription. It currently has 16 million active users a month, of which 7 million are paying subscribers. Launched in 2007 in Paris, France, Deezer is an online music streaming service with over 90 million licensed tracks in its library. Is Deezer Worth Paying For? What Is Deezer?
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